17 Notion Statistics: A Compilation of Their Growth and Revenue for 2024


Co-founder and Marketing Head

Notion, launched in 2016, has quickly become a beloved online tool, far exceeding its initial purpose as a simple note-taking app. 

Its no-code nature, flexibility, and user-friendly interface have propelled it to the top of countless lists, ranking it as the best note-taking and no-code application.

In fact, it is no longer just a platform for making notes. Notion has become a lifestyle for many who effortlessly integrate it into various aspects of their daily lives.

Thus, Notion, the all-in-one workspace platform, has seen explosive growth in recent years. Its user-friendly interface, flexibility, and powerful features have made it a popular choice for individuals, teams, and businesses alike. 

In this article, we'll delve into the fascinating world of Notion statistics, exploring its growth evolution, revenue figures, user base, and more.

A Deep Dive into Notion's Growth, Revenue, and Impact in 2024: Numbers Don't Lie

Notion has made significant strides in its growth and market position. Here's a snapshot of the key statistics that highlight Notion's achievements and its impact on the world:

1. Notion's user base has impressively grown from 1 million to 30 million in 3 years

Research shows that Notion has experienced phenomenal growth in recent years. In just three years, its user base has skyrocketed from 1 million users, reported in 2019 by Ivan Zhao, Notion's CEO, to 30 million, demonstrating its widespread adoption and increasing popularity.

This remarkable growth in just three years is a testament to its product vision, user-centric approach, and ability to address the evolving needs of individuals and organizations in the productivity and note-taking space.

Notion user growth curve
Notion User Growth

2. Of the total Notion’s user base, approximately 4 million are paying customers.

CNBC reported that of Notion's impressive user base exceeding 30 million, around 4 million are paying customers. Impressive, isn’t it?

This translates to a conversion rate of approximately 13%, a significant achievement for any freemium model.

Moreover, this conversion rate indicates that many users find value in Notion's premium features and are willing to pay for its enhanced capabilities. 

This, more than ever, highlights the platform's ability to provide a compelling value proposition and address the specific needs of its users.

The fact that the presence of paying customers is crucial for Notion's sustainable growth cannot be over-emphasized. It provides the company with the financial resources to invest in development, expansion, and innovation. 

This, in turn, ensures that Notion continues to evolve and offer value to its users, further solidifying its position as a leading productivity platform. (CNBC)

3. Notion's valuation stands at an estimated $10 billion

According to an article published by Forbes, Notion's estimated valuation stands at an impressive $10 billion. Yes, you got it right!

This valuation reflects the company's perceived worth in the market and is a strong indicator of investor confidence in the company’s growth potential and prospects.

Note that Notion's valuation of $10 billion places it among the ranks of highly valued tech companies. 

Such a valuation is often a result of many factors, including rapid user and revenue growth, market dominance, innovative product offerings, and a clear vision for the future.

Lastly, Notion's journey from its inception to a $10 billion valuation is a testament to its success in the competitive productivity and collaboration software space. 

It will be interesting to see how the company continues to leverage its valuation to drive further growth and innovation in the coming years. (Forbes)

4. Notion's annual revenue is estimated at around $67.2 million

Notion's financial performance is indeed vital as the rise in revenue indicates that Notion is successfully expanding its user base and possibly adding new features or integrations that resonate with its target market.

With an estimated annual revenue of around $67.2 million, which marks a substantial 36% increase from the previous year, it's clear that demand for Notion's services is not only strong but also growing. 

This financial growth could be attributed to various factors, such as the increasing shift towards remote work, the growing need for collaborative digital tools, and the platform's ability to adapt and integrate with other services. (CNBC)

5. As of Q3 of 2023, Notion's boost of a team size of 100-350 employees.

Interestingly, Notion's significant team growth, from a small startup of just 12 employees to a thriving company with 100-350 employees, clearly indicates its expansion and successful scaling of operations.

A larger team implies that Notion is experiencing increased demand for its services. More employees are needed to manage, develop, and support its expanding user base and product offerings.

Of course, Notion's rapid user base growth and increasing popularity have necessitated a larger team to handle development, support, and other essential functions. 

This expansion allows the company to keep pace with demand and maintain its high service standards. (NotionHQ LinkedIn)

6. Notion's biggest competitor is Microsoft.

Without a doubt, Notion faces competition from several notable competitors in the productivity and collaboration software space. 

Microsoft Loop is indeed considered one of Notion's competitors, especially in the space of collaboration and productivity tools. 

Microsoft Loop is a part of Microsoft 365 (formerly known as Office 365) and offers collaboration, knowledge sharing, and content creation features. 

It allows users to collaborate on documents, presentations, and spreadsheets in real-time, similar to Notion's collaborative capabilities. (The Verge)

While Notion and Loop share some overlap in functionality, they cater to distinct user profiles. Notion's flexibility and customization attract individuals and small teams looking for a versatile tool. 

On the other hand, Loop's collaborative features and Microsoft integration resonate with larger organizations seeking a streamlined workflow within the existing realm.

Ultimately, the "Notion vs. Loop" debate is less about crowning a champion and more about understanding the nuances of each platform and how they cater to specific needs.

This is just a starting point for a deeper discussion. Feel free to ask any questions you might have about Notion, Loop, or the evolving landscape of productivity tools in the comment box.

7. As of Q3 of 2023, there are 90 Notion influencers and ambassadors

In the same vein, Notion's engagement with a network of about 90 influencers, known as "Notion Ambassadors," highlights a strategic approach to promoting the platform and expanding its reach. 

With their significant social media followings of at least 10,000 users, these influencers play a crucial role in showcasing Notion's features and benefits in engaging and relatable ways.

Notion's strategic use of influencers demonstrates its understanding of modern marketing trends and commitment to building a community around its platform. 

By leveraging the power of social media and influential voices, Notion is effectively expanding its reach and securing its position as a leading productivity tool. (Notion)

8. Notion's funding has reached around $340-350 million. 

Historically, this ever-growing note-taking company funding story began in 2015 with a seed round of an undisclosed amount. This initial investment fueled the platform's development and laid the groundwork for its future success. 

In 2017, an angel round provided further financial resources to support the company's growth. The real turning point came in July 2019 with Notion's Series A funding round of $18.2 million, as reported by Forbes. 

This significant investment, led by Sequoia Capital, began Notion's explosive growth. The company continued to attract significant investors with its Series B round of $50 million in April 2020, followed by a massive $275 million Series C round in October 2021. (Forbes)

This latest round, led by Coatue and Shine Capital, brought Notion's total funding to an impressive $340-350 million. This is a huge success, isn’t it?

According to a report made by TechCrunch, Notion's funding has indeed reached an impressive $340-350 million, signifying a significant increase from the $20 million reported in 2019. 

This substantial growth in funding demonstrates several key factors, including strong investor confidence, validated business mode, expansion and innovation, and market potential. ( TechCrunch)

9. Notion has PEGI 3 audience rating

While Notion may be popular among young adults for tasks like note-taking, project management, and personal organization, it is not limited to this demographic.

Simple Ink Blog reported that this tool has a PEGI 3 rating, indicating that Notion is suitable for all age groups, including children three and above. 

This rating typically suggests that the content within the software is not expected to contain any harmful or inappropriate material for young users. 

Be that as it may, the age group that uses Notion the most is the 25-34 age group, accounting for 37.14% of users. 

The second-largest age group of Notion users is the 18-24 age group, making up 26.61% of users. In contrast, the 65+ age group has the lowest usage of Notion, with only 2.93% of users. (Similarweb)

These demographics provide insights into the age and gender distribution of Notion's user base, indicating that it is prevalent among young adults in the 25-34 and 18-24 age groups. 

Lastly, these statistics highlight the growing popularity of Notion and its potential to reach even broader audiences. Understanding the user demographics and their needs will be crucial for Notion's continued success in the ever-growing world of productivity tools.

10. There are over 9 million premium Notion users

Based on the most recent data, the estimated number of people paying for Notion is around 4 million users. 

This represents a significant user base for a relatively young company, indicating its strong traction in the productivity and collaboration software space. 

This, without a doubt, clearly demonstrates the app's strong traction in the productivity and collaboration software market.

However, it's important to note that this is an estimate, and the actual number of paying users could be slightly higher or lower, and this undoubtedly represents a significant accomplishment for a relatively young company. (The Verge)

11. Notion gets 49.37% of traffic from YouTube

In one of the reports published by Productivity Side, “Notion gets 49.37% of social media traffic from YouTube," which highlights a significant trend in the platform's growth strategy.

While the accuracy of the statistic requires little or no further verification, it nonetheless emphasizes the need for Notion to continue investing in its YouTube presence. 

Creating high-quality video content, engaging with the community, and optimizing YouTube SEO is crucial for maintaining its dominant position and driving further user acquisition.

Be that as it may, Notion's strong presence on YouTube sets it apart from competitors in the productivity and collaboration software market. 

By effectively leveraging the YouTube platform, Notion can build brand loyalty, attract new users, and solidify its position as a leader in the industry. (Similarweb)

12. Notion gets over 148 Million Visitors in July 2023

The statement that Notion received over 148.1 million visitors in July 2023 –according to Similarweb –  raises intriguing questions about the platform's user base, engagement, and overall market position. 

While verifying the exact number requires further investigation, this statistic offers a valuable starting point for a statistical discussion.

With such a high monthly visit count, Notion clearly attracts a substantial and engaged user base. 

This suggests several potential implications, and among them is the fact that such high traffic indicates successful marketing efforts and growing recognition for Notion's brand within the productivity software market. (Similarweb)

13. The US Leads in Notion Users with 13.94%

Talking about the geographical distribution of Notion's user base, Similarweb ascertained in their blog that the US leads the pack with 13.94% of users, followed by Canada, the UK, Germany, and India. 

This diverse user base reflects Notion's ability to cater to various cultural and professional needs.

This US-based stat presents an interesting fact that the US market for productivity software is well-established, with a tech-savvy population and a strong demand for digital tools like Notion.

India's presence in the top 5 suggests Notion's growing popularity in developing economies, indicating potential for future expansion in these regions.

As Notion continues to grow and expand its global user base, the company must monitor user distribution, adapt to diverse needs, and invest in localization.

The company can leverage its US-based user base while fostering a robust global presence and catering to a broader audience. 

This approach can fuel further growth and solidify Notion's position as a leading global productivity software market player. (Similarweb)

14. Notion relies heavily on JavaScript (53.6%) and React (49.8%) for its front-end development.

Notion's technology stack reflects a commitment to performance, scalability, and maintainability. While JavaScript and React are the dominant forces behind Notion's smooth and responsive user experience, they're not the only players in the game. 

The combination of JavaScript (53.6%), React (49.8%), and WebAssembly  (28.1%) enables a performance and interactive user interface.

This combination of technologies has helped Notion become a popular productivity tool for individuals and teams alike. (Trends Built With)

15. Notion's user base is dominated by professionals in Technology (20.03%), Education (17.24%), and more.

Also, Notion's user base is dominated by professionals in Technology (20.03%), Education (17.24%), Marketing and advertising (12.11%), Professional Services (10.51%), and Finance and insurance (8.16%).

This reflects the platform's versatility and appeal across diverse professional fields. With specific data, let's delve deeper into these trends:

  • Technology: Notion's web-based nature and integration with popular developer tools resonate with tech professionals. 6Sense data reveals 1,984 companies in this industry using Notion for reporting alone.

  • Education: Educational institutions find Notion's collaborative features and knowledge management tools valuable for organizing curriculum, creating interactive lessons, and fostering student engagement.

  • Marketing & Advertising: The marketing and advertising teams use Notion's flexibility for project management, campaign planning, content creation, and asset organization. Similarweb data indicates that 31.46% of Notion's web traffic originates from the "Programming and Developer Software" category, highlighting its appeal in these industries.

  • Finance & Insurance: Notion's robust data management features and secure environment cater to the needs of finance professionals for financial planning, budgeting, and risk management.

Interestingly, industries like Arts and entertainment (5.27%), Healthcare (4.71%), and Retail (3.67%) also show significant adoption, demonstrating Notion's adaptability to various individual needs and workflows. (Trends Built With)

16. Millennials and Gen Z dominate Notion's user base with 63%

While students and young professionals might initially adopt Notion for educational or work-related purposes, its versatility allows it to adapt to their evolving needs throughout life. 

This software can be used for personal projects, travel planning, creative pursuits, and various other tasks, making it a valuable tool that is adaptable across various life stages.

Having said that, it was revealed by Trend Built With that the 25-34 and 18-24 age groups make up over 63% of Notion's user base, indicating its popularity among younger generations and only 2.93% of users are above the age of 65, suggesting that Notion may not be as widely used among this demographic.

The possible explanation for this is that Millennials and Gen Z are comfortable with technology and digital tools, making them more likely to adopt platforms like Notion. 

Besides, Notion's features cater well to the needs of young professionals, such as project management, collaboration, and note-taking. (Trends Built With)

17. There are over 10000 templates that emphasize what Notion is capable of.

Notion recognizes that customization is crucial for its users to benefit from its powerful features truly. 

The extensive template library provides readily available solutions for various tasks and needs, allowing users to quickly customize their Notion experience without starting from scratch.

These over 10,000+ templates can save users significant time by offering pre-built structures for everyday tasks and workflows, such as project management, note-taking, knowledge management, and more. (Notion)

Users can customize these templates to fit their unique requirements, which enhances the platform's flexibility and adaptability.


At this juncture, you must note that the statistics surrounding Notion showcases a remarkable success story in the world of productivity and collaboration software. 

Since its formal launch in 2016, Notion has evolved from a simple note-taking app into an all-encompassing workspace platform that has captured the hearts of millions of users worldwide.

Key takeaways from these statistics include the astonishing growth of Notion's user base, which has surged from 1 million to 30 million users in just three years. 

This expansion is fueled by the platform's adaptability, no-code nature, and user-friendly interface, allowing it to integrate effortlessly into various aspects of daily life.

Plus, Notion's ability to convert a substantial portion of its user base, approximately 4 million users, into paying customers signifies the platform's value proposition and financial sustainability. 

To crown it, with an estimated valuation of $10 billion and an annual revenue of around $67.2 million, Notion has solidified its position as a leading player in the productivity software market.

All in all, the company's journey from a humble note-taking app to a multifaceted productivity platform is a testament to its adaptability, consistency, and commitment to innovation. 

With its rapidly growing user base, strong financial performance, and strategic positioning, Notion is poised for continued success. It will likely remain a dominant force in the productivity and collaboration software market.

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Frequently Asked Questions

What is notion?

Notion is a note-taking and productivity app that allows you to organize your thoughts, write, and plan all in one place. It's like having a digital workspace to capture anything.

What is Notionyou?

Notionyou is your one-stop-shop to get free and premium notion templates for every single use case. We are on a mission to help people improve their lifestyle and become productive with our newsletter and templates.

What is a Notion template?

A Notion template is a pre-built workspace or page structure that can be duplicated to quickly set up common workflows or documents. Templates help users get started without building from scratch. 

Why pay for Notion templates?

If you want more than the basic templates that come with Notion, you may find it useful to pay for templates that are of higher quality, more specialized, or more complicated. Paid templates frequently have more sophisticated features, allow for extensive customization, and have expertly made designs. They make things easier to do and save time for certain tasks or projects.

Can I use the Notion free account plan?

Yes, the Notion free account plan allows for personal use forever with features like unlimited pages, blocks, and integrations. It's a good option to try Notion without paying.

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